The design, style, and features of your website should be dictated by your goal. If your site is to be a destination site for instant sales or sign-ups, you want a website design more in the style of a single-purpose landing page that focuses principally on conversions. A landing page is a special-purpose, conversion-focused page that appears when a potential customer clicks on an advertisement or enters through a search query. The page should display the sales copy that is a logical extension of the advertisement or link, and should employ a very shallow conversion funnel. A conversion funnel tracks the series of steps that a user must undertake to get from the entry point on a website to the satisfaction of a purchase or other conversion event. Shallow conversion funnels have fewer steps and deeper conversion funnels have more steps.

When designing conversion-focused landing pages, consider if you want to eliminate navigation choices entirely on the landing page. Logically, if you are trying to get a user to make an immediate purchase, what benefit is served by giving the user easier choices to click onto the other pages? Individualized page-by-page navigation can get clunky with WordPress; you might want to ensure that your WordPress template can easily handle these demands.

Source: Michael David-WordPress Search Engine Optimization, 2nd Edition_ A complete guide to dominating search engines with your WordPress site-Packt Publishing (2015)

Get Our Services/Products Pricing!

Signup now and receive an email with our current service prices.

I will never give away, trade or sell your email address. You can unsubscribe at any time.

The goal of your website

Leave a Reply

Your email address will not be published. Required fields are marked *